Also known as a uniform resource locator, or URL, a domain name is essentially your website’s address. Without domain names, people would have to access your website through an IP address with a string of numbers, such as 12.364.23.354. Can you imagine how tedious it would be to navigate websites using that method? Thankfully, there’s a better way: domain names. A domain name provides an easier way to navigate websites directly or through a search engine. A domain name helps your business be more memorable and easier to find and helps with search engine optimization (SEO).
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